Women on Their Way is the hospitality industry's longest-running branded program entirely dedicated to female travelers. Since the program's launch in 1995, Wyndham has supported women travelers as they've emerged from a niche market to a formidable force, listening and responding to women's feedback, which has resulted in a better hotel experience for all travelers; including the addition of various amenities to hotel rooms such as coffee makers, full length mirrors and healthier room service menus.
While once a single hotel chain program, Wyndham Worldwide expanded the program across all brands and businesses offering over 70,000 hotels, vacation rentals and resorts in 100 countries.